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Artwork Name Ideas: What You Need to Know to Sell More Art

Artwork Name Ideas: What You Need to Know to Sell More Art

Do you feel stuck when trying to come up with artwork name ideas?  Choosing a name for your original art is an important consideration in attracting more art buyers.

Key points:

  1. Consider your selling venue or platform (in person or online?)
  2. Be descriptive and somewhat general in appeal
  3. Choose a name or title that evokes some level of emotion from potential buyers

So let’s look at each of these more closely…

1. Consider your selling venue or platform (in person or online?) when brainstorming artwork name ideas

When thinking about artwork name ideas and ultimately choosing a title for your art, you don’t always know in advance where you intend to sell it – whether online or at in-person events.  If that’s the case, assuming there’s even a possibility you may sell it online, think about Search Engine Optimization (SEO) in your title.

If you choose a somewhat random title, the chances of your piece showing up in search results in slim.

Here’s an example…

This is a piece of art that I created for the purpose of putting for sale in a local art show.

weimaraner

I named it “Unconditional Love.”  However, if I had planned to sell this online, I would have named it “Weimaraner Dog Art: Unconditional Love.”

Why?  Here’s what I found in Google search results for the following key word phrases:

 

Weimaraner Art:  210 searches per month

Weimaraner Painting:  140 searches per month

Dog Art:  6,600 searches per month

Dog Painting:  8,100 searches per month

 

By using “Weimaraner Dog Art: Unconditional Love” as a title, it would appear in searches for both “Weimaraner Art” (which would be a more targeted audience of potential buyers actively seeking what I’m selling), and also “Dog Art,” a less targeted audience but wouldn’t want to rule out anyone seeking dog art since they weren’t necessarily seeking a specific breed of dog.

By using descriptive words in your title, you’re keeping the SEO gremlins happy (I’m picturing a bunch of gremlins sorting through and organizing content…and figuring out how they think is not always an easy task!)

Also, notice that if I were selling this piece online, I would have KEPT in the “Unconditional Love” part of the title…see the third bullet point below for why.

NOTE: To find the keyword searches per month I listed above, I use a free tool that can be installed on Chrome and Firefox browsers.  Once installed, anytime I do a search on Google, I can see these stats.  Here’s a screen shot to show you what I mean:

 

screen-capture-dog-art

 

The Keyword Tool has a horrible name, but it does the job and I find it extremely useful for quick keyword research.

https://keywordseverywhere.com/keyword-shitter.html

 

2. Be descriptive and somewhat general in appeal

Using the example above, though this piece is a collage, I wouldn’t necessarily want to name it as such because for those seeking dog art, including “collage” in the title could lessen my audience of potential buyers.  “Dog art” would reach far more buyers than “dog collage.”

So, be descriptive (include that the subject, in this case, is a DOG)…and yet somewhat general in appeal (including DOG rather than saying only WEIMARANER in the title).

Another example is that I wouldn’t have wanted to name the piece something like “Rover” – even if that meant something to me.

Most buyers seeking a piece of dog art want something that represents THEIR love of dogs or a particular dog (maybe your piece of art looks like their dog or reminds them of a dog they had as a kid).

By giving it a name specific to YOU, you lose out on the potential connection to a buyer.  Suddenly, they realize that “Rover” is not THEIR dog…it’s YOUR dog.  So be general enough for mass appeal.

3. Choose a name or title that evokes some level of emotion from potential buyers

The reason I would have kept the phrase “Unconditional Love” in the title, even if selling it online, is that it creates an emotional connection for the buyer.

Using the same example of the Weimaraner Collage above, it sold at the intended an art show for nearly $300 titled simply as “Unconditional Love.”

Why?  A woman at the art show really loved the collage.  Her husband bought it for her as an anniversary present.  Maybe they had a Weimaraner…I don’t know.  But I DO know that the title “spoke” to the husband.  The art appealed to his wife, and the title matched his sentiment in buying it as an anniversary gift.

So emotional appeal is a necessary ingredient to sell more art.   Remember though, you want an emotional connection for the BUYER…not something meaningful to you but perhaps lost on buyers altogether.

 

To recap, you want your artwork name ideas to (1) describe the subject of your art; (2) be descriptive and yet general enough for mass market appeal; and, (3) use descriptive text that’s likely to evoke some level of an emotional response from a potential buyer.

 

Want more tips like these?  The C&M Insider’s Newsletter will keep you informed and inspired.

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